Focus and Scope

The Journal of Innovative Communication Research (JICR) focuses on innovative and interdisciplinary studies in the field of communication at both national and international levels. The journal welcomes theoretical, empirical, and applied research that explores the development of communication practices, media, technologies, strategies, and communication phenomena in contemporary society. JICR provides a platform for scholarly discussions on communication in digital environments, organizations, politics, journalism, marketing, health, culture, and Islamic contexts.

The main themes covered in this journal include:

1. Digital Communication and New Media – studies on digital communication, social media, emerging media technologies, digital culture, online communities, and the transformation of communication in the digital era.
2. Strategic Communication, Communication Management, and Public Relations – research on strategic communication planning, organizational communication, communication management, corporate communication, public relations, reputation management, and stakeholder engagement.
3. Marketing Communication, Advertising, and Branding – studies on integrated marketing communication, advertising strategies, consumer communication, digital marketing, brand communication, branding, and audience engagement.
4. Political Communication, Government, and Public Policy – research on political messaging, political campaigns, government communication, public communication, policy communication, civic engagement, and communication between governments and society.
5. Journalism, Media Studies, and Media Economics – studies on journalism practices, news production and consumption, media content, media audiences, media industries, media convergence, media ownership, and the economic dimensions of communication and media.
6. Health, Environmental, and Disaster Communication – research on health communication, public health campaigns, environmental communication, risk communication, crisis communication, disaster information management, and public awareness.
7. Cultural Communication, Identity, and Islamic Communication – studies on communication and culture, cultural identity, intercultural communication, religious communication, Islamic communication, da'wah communication, and the representation of Islamic values in contemporary communication practices.